Love all that's you in front and the lateral, as your beauty is unique when it is natural!

Our favourite lady – Selena Gomez, came in with her own beauty brand ‘RARE’ last September. Selena mentioned that she didn’t want to be a celebrity attaching her name to something, as RARE beauty was going to be more than a brand. Her mission was to shape conversations around beauty, self-acceptance, and mental health.

As mentioned by the star, the brand has been revolutionary with uplifting many faces for their natural textures, blemishes, and acne scars. Selena keeps forth a perspective with help of the brand that make-up should be seen as an accessory and should be put on to highlight the beauty oneself carries and not to cover any imperfections, as the most natural and pure beauty lies in the candid’s of our souls.



All the RARE beauty products are very flexible and meant to suit anyone. The brand already launched products like its 48-shade foundations, lip-sticks range, and brow pencil shades; yet this summer it came up with a brand and fresh new products for its beauties out there. The new products launched the summer was –
1) The pore diffusing primer and the optimistic illuminating primer.
These primers hydrate skin and make it shine bright all day long. The primer is formulated with hyaluronic acid, green tea extract, and vitamin E. The optimist illuminating Primer gives you a glowy, lit-from-within look, whereas the Pore Diffusing Primer blurs, smooths, and mattifies your skin. These Primers are great for all skin types yet here are few tips given:
oily skin – always an optimist pore diffusing primer
dry skin – always an illuminating primer
combination skin – a mixture of both
One can use these Primers eve without makeup for a finished complexion. A minimum amount of 1-2 pumps will do the magic.


2) Discovery Eye shadow Palette
This palette has 7 rich, blendable, and easy-to-wear shades. Naming each in sequence as – pure (starts with the golden shade), positive, loyal, accepting, passionate, genuine, and undeniable as the brand intentions are towards its beautiful audience. These gorgeous shades feel buttery-smooth to touch and blend into a seamless wash of colour. They also are crease and fade resistance to be lasting all day long!


Grab these new summer essentials and shine the day away. Make your summer statements with RARE beauty and be one of the optimist’s faces out there!